Case Study: AMC achieves faster, high-performing mobile image experiences with Cloudinary

AMC boosts image optimization 90% with Cloudinary

AMC, the world's largest movie theater chain, faced the challenge of optimizing its media-intensive, mobile-first website to ensure its over 7 million movie-related images performed optimally on all devices. They needed a solution to serve images faster than a standard CDN could support, especially under the immense traffic from major cultural events. They turned to the vendor Cloudinary for its digital asset management and transformation services.

The Cloudinary solution provided a scalable platform with automated image transformations and API integrations. This resulted in a 90% time savings on image optimization and allowed AMC to successfully handle record-breaking traffic from events like "Barbenheimer" and the Taylor Swift Eras Tour film, which generated $26 million in advance ticket sales in a single day. Cloudinary also drastically reduced the size of media-rich emails, driving 178 million customer engagements.

AMC