Case Study: AG Jeans boosts conversions and streamlines asset workflows with Cloudinary

AG Jeans boosts conversions 20% and adds $1M with Cloudinary

AG Jeans, a premium denium and knitwear brand, faced operational challenges due to a fragmented media workflow. Their legacy infrastructure, involving siloed storage, separate video hosting, and a separate CDN, created bottlenecks that slowed time to market. Manual processes for managing assets and distributing them to wholesale partners were inefficient, and a lack of structured metadata made assets difficult to search and manage. The company sought a DAM solution from Cloudinary that could integrate with its Shopify stores without requiring extensive custom development from its lean engineering team.

Cloudinary implemented a solution that consolidated all asset delivery and storage into a single platform. Using a custom workflow built with MediaFlows, which was later developed into the official AssetLink app for Shopify, Cloudinary connected the DAM directly to AG Jeans' e-commerce sites. This automated processes like cropping, resizing, and metadata tagging. The results were significant: a one-second reduction in page load time drove a 20% increase in conversion rate, unlocking approximately $1M in additional revenue. The solution also eliminated 10-18 hours of weekly manual work and ensured zero downtime during peak sales periods.

AG Jeans