Case Study: adidas achieves scalable personalized visual experiences with Cloudinary

adidas manages 50 million requests per second with Cloudinary

adidas, a global sporting goods company, faced the challenge of scaling its visual asset management to handle immense traffic, especially during peak events attracting up to 50 million requests per second. Their systems needed to be highly resilient to support over a billion yearly visitors and personalize experiences with its vast media library. To address this, adidas partnered with Cloudinary and its API-first digital asset management platform.

The Cloudinary solution provided an intelligent, API-first approach that integrated seamlessly into the adidas tech stack. This enabled automated and optimized image and video workflows at a massive scale. The results included managing 400 billion media impressions and transforming 400 million assets for personalization, ensuring efficient delivery and uptime even during traffic peaks. Cloudinary also helped adidas reliably syndicate content to over 100 partners and smoothly support a recent expansion into new markets like Japan.

Adidas