Case Study: Kinetico achieves stronger B2B ecommerce growth with Cloudfy

Kinetico boosts market reach from 6% with Cloudfy

Kinetico, a leading provider of water softening solutions, faced challenges with its legacy Adobe Commerce platform, including a poor user experience, confused product messaging, and inefficient manual processes for its dealers. To prepare for an upcoming SAP migration and improve digital engagement, they partnered with vendor Cloudfy to implement its B2B ecommerce platform.

Cloudfy provided a scalable solution with dealer-focused tools, multi-tier pricing logic, and readiness for SAP and Salesforce integrations without requiring custom development. The results included improved lead generation, an enhanced dealer experience with self-service tools, streamlined operations, and clearer brand positioning, providing a future-proof platform for Kinetico's growth.

Kinetico