Case Study: Tractor Zoom achieves growth from $2B to $5B in advertised assets with CloudFactory data enrichment

With CloudFactory data enrichment, agtech company Tractor Zoom has grown from advertising $2B to $5B in assets annually

Tractor Zoom, an agtech company that connects farmers with auctioneers and dealers, struggled with “dirty” inventory data from 1,600+ partners—varying formats, inconsistent OEM terminology, and incomplete listings. After trying internal cleanup and AI without success, Tractor Zoom engaged CloudFactory for data enrichment (Efficient Managed Workforce) to standardize, catalog, and prepare listings for its proprietary valuation and marketplace platform.

CloudFactory’s analysts validate uploaded inventory, add attributes and images, and map entries into Tractor Zoom’s system so listings go live faster and more accurately. As a result, Tractor Zoom scaled rapidly with CloudFactory’s support—growing from $2B to $5B in advertised assets annually, managing roughly 30,000 makes and models, and accelerating time-to-listing while gaining the ability to scale seasonally.

Tractor Zoom

Kyle McMahon

Founder & CEO