Case Study: Ibotta achieves 15% higher accuracy and 50% faster moderation with CloudFactory

Delivering high-quality end user experiences with workforce support

Ibotta, the Colorado-based cash-back shopping app, needed a faster, more accurate way to verify items on customer receipts so shoppers could get rebates promptly. The company’s OCR handled most receipts but thousands per day still required human moderation, especially during holiday spikes; Ibotta engaged CloudFactory (Elastic Managed Workforce) to replace a costly mix of internal staff and local freelancers and meet aggressive goals for improved accuracy and efficiency.

CloudFactory ran a successful pilot and then provided a 24x7 managed workforce and unified tooling to scale moderation, monitor engagement, and shorten ramp time for workers. As a result, CloudFactory delivered over 12,000 hours of work per month, achieved a 15% higher accuracy rate and a 50% decrease in processing time, and helped Ibotta sail through peak seasons with global teams in Nepal and Kenya.

Ibotta

Zev Barsky

VP of Customer Support