Case Study: Transamerica achieves 360-degree customer insights and personalized solutions with Cloudera Enterprise

Using Deeper Customer Insight to Personalize Customer Solutions

Transamerica, a leading U.S. financial services company, needed to create a holistic, 360-degree view of customers so it could deliver highly personalized insurance, savings and retirement solutions. With multiple business lines and disparate systems, customer information was siloed, and executives required unified insights while maintaining strict data governance and privacy controls.

To solve this, Transamerica built its Enterprise Marketing & Analytics Platform (EMAP) on Cloudera Enterprise, integrating CRM, web logs, social and third‑party data using Informatica and Cloudera Navigator for governance. The platform enabled fast, large‑scale analytics—scoring against 210 million records in 15 seconds—supporting real‑time premium quoting, better life‑stage recommendations, and increased developer, BI and data‑science productivity.

Transamerica

Gerard Rescigno Senior

Vice President and Chief Technology Officer