Case Study: True Corporation achieves a 360-degree view of one million customers with Cloudera

True Corporation builds a big data platform to better serve their customers’ needs

True Corporation, Thailand’s leading communications conglomerate serving more than one million customers across five business units, faced a data challenge when deploying deep packet inspection (DPI) for TrueMove H: DPI would generate about 5 TB of data per day and their decade-old data warehouse could only hold 50 TB, making it impossible to store and integrate multiple data sources for a 360-degree customer view and improved CRM ROI.

True built a scalable big data platform using Cloudera’s CDH on Intel® Xeon® processor E5 family hardware, creating a 200 TB environment that ingests ~5 TB/day. The platform delivers a unified customer view, up to 40% faster query times, zero downtime to date, and big data capacity at roughly 10% of the cost of expanding the legacy warehouse—enabling more effective targeting, faster analytics, greater data‑science productivity and an expected uplift in marketing ROI.

True Corporation

Rujikorn Pavasuthipaisit

Director of Data Analytics and Research