Case Study: TD Bank achieves 90% analytics productivity improvement and deeper customer insights with Cloudera

TD Bank building the bank of the future with behavioral analytics and sentiment analysis

TD Bank, a Toronto‑headquartered financial services group serving over 25 million customers, set out to “become the bank of the future” by unifying data across business units and applying advanced analytics and machine learning to improve marketing, fraud detection and customer experience. The challenge was to break down siloed systems and gain deeper visibility into customer journeys, sentiment and behavior to deliver more personalized, timely service.

TD implemented a modern data platform on Cloudera that ingests and analyzes data from 100+ corporate systems, enabling behavioral and sentiment analysis, propensity modeling and fraud analytics. The move cut data management costs by 60% and storage costs per TB by 98%, delivered a 90% productivity improvement for analytics projects, and reduced repeat customer complaints by 30%, while accelerating access to actionable customer insights.

TD Bank

Joe DosSantos

Vice President, Enterprise Information Management, Technology Services