Case Study: Tata Sky Limited achieves deeper customer insights and scalable analytics with Cloudera

Tata Sky Selects Cloudera to Gain Deeper Insights from Customer Data

Tata Sky, one of India’s largest direct-to-home (DTH) satellite TV providers, needed to gain deeper insights from vast volumes of subscriber and viewing data to improve customer experience and support rapid growth. The company sought scalable infrastructure to collect, process, and analyze customer behavior across the country.

Cloudera delivered an enterprise data hub (EDH) powered by Hadoop to process and scale Tata Sky’s customer-data analysis. The platform enables analysis of viewing habits to personalize offerings and interactive features, helping Tata Sky capitalize on data, strengthen its market position, improve customer satisfaction, and pursue new revenue opportunities.

Tata Sky Limited

N. Ravishanker

Chief Information Officer, Tata Sky