Case Study: Bidtellect achieves 15 billion daily transactions and boosts profitability with Cloudera Enterprise

Scaling to Support 15 Billion Transactions Daily with Cloudera Enterprise

Bidtellect is a leading native advertising technology company whose real-time bidding platform processes billions of transactions daily and aims to scale to more than 15 billion. The company struggled with an unstable Hadoop environment—especially around Spark and Kafka—which forced engineers to spend excessive time on operations, caused pipeline failures, and limited their ability to optimize bidding models and deliver low-latency results.

By deploying Cloudera Enterprise (EDH) with Spark for ETL and machine learning and Kafka for global streaming into HDFS, Bidtellect centralized and stabilized its data platform across a petabyte of data. The change improved platform reliability and developer productivity, enabled faster predictive bidding that boosted profitability and customer retention, delivered a reported 3:1 ROI, and freed the team to focus on innovation.

Bidtellect

Jeremy Kayne

CTO, Bidtellect