Case Study: RocketROI achieves up to 3,000% conversion growth and real-time scaling with Cloudera

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Preview of the RocketROI Case Study

RocketROI Increasing Customer Conversion Rates by as much as 3,000 Percent

RocketROI is a Barcelona-based SaaS performance-marketing platform that helps SMBs optimize cross-channel online advertising. Facing massive, rapidly changing data volumes and the need for low-latency, real-time reporting (processing over a billion keywords a day), the company needed an operational database and platform that could scale, deliver high query throughput, and maintain continuous availability.

RocketROI deployed Cloudera Enterprise with Apache Kudu (plus Impala, Spark, Sqoop) on AWS to power real-time analytics and automated bid/optimization workflows. The platform enabled global scaling and faster product development, and drove dramatic client results—individual customers reported up to 3,000% increases in sales or conversions, an ad agency saw >800% sales lift and a 92% drop in acquisition cost, a travel client cut CPA 71% and boosted ad ROI 311%, and RocketROI expanded into three countries while increasing sales by 30%.


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RocketROI

Ignacio Rodes

Chief Executive Officer


Cloudera

293 Case Studies