Case Study: Zain achieves data monetization and improved customer experience with Cloudera Data Platform (Cloudera)

Powering use cases and monetizing data with advanced analytics

Zain, a leading telecommunications provider in Kuwait and the Middle East/Africa region, faced rising demands from a second wave of digital transformation: exploding mobile internet usage, fragmented data across network, CRM, billing and digital channels, and the need to unlock analytics and data‑driven revenue. The company sought a way to eliminate silos, integrate disparate systems, and enable data science at scale to improve customer experience and commercial outcomes.

Zain implemented the Cloudera Data Platform and a data lakehouse architecture, integrating CDP with its enterprise data lake, CMS and CRM and using streaming and deep‑packet inspection for real‑time insights. The rollout enabled micro‑segmentation and targeted cross‑sell, triggered 200+ next‑best‑action instances, reduced 4G/5G issue reports by 5%, improved field troubleshooting and network performance, and helped monetize data through new products and campaigns.

Zain

Nawaf Algharabally

Chief Technology Office