Case Study: Solocal Group achieves real-time analytics and 5-minute sales data refresh with Cloudera

PagesJaunes Uncovers New Insights with Cloudera

PagesJaunes, part of France’s Solocal Group, is a leader in digital local communication serving 700,000 advertisers. Facing a legacy, siloed BI environment that couldn’t scale to 50+ TB or handle unstructured sources, the company needed faster, more flexible analytics and shorter ETL cycles so business teams could act in near real time instead of waiting for weekly reports.

PagesJaunes deployed a Cloudera enterprise data hub to combine structured and unstructured data, using Hive, Impala, Spark, Syncsort and Zoomdata for transformation, query and visualization. The platform refreshes sales data every five minutes (vs. weekly), analyzes some 80 TB/month, enables precise prospect targeting and cross‑department BI use, and has driven faster decision‑making and closer collaboration between business and analytics teams.

Solocal Group

Abed Ajraou

Head of Business Intelligence