Case Study: Mobile Posse Achieves Double-Digit Engagement Growth with Cloudera

Mobile Posse Achieving Double-Digit Engagement Growth with CDH

Mobile Posse is a fast‑growing mobile advertising and mCRM company that delivers personalized content on the active home screen for carriers such as Verizon, MetroPCS, U.S. Cellular and Cricket. With 13.5 million users and millions of daily transactions across diverse handsets, the company faced costly and inflexible relational databases (SQL Server → MySQL), slow concurrent reporting that blocked data loads, and lengthy month‑end analytics that prevented timely, relevant content decisions.

By deploying Cloudera’s CDH Hadoop platform—using Sqoop, Flume, Oozie and Hue/Beeswax—Mobile Posse scaled processing and reporting quickly (up and running in days), enabled 24/7 analyst access and flexible campaign analytics, and saved weeks of development. The outcome was double‑digit engagement growth, a 7/8 reduction in month‑end reporting effort, improved targeting and revenues, and a scalable foundation for continued growth.

Mobile Posse

Scott Totman

Chief Technical Officer