Case Study: meinestadt.de achieves improved user experience and real-time data insights with Cloudera Enterprise

Meinestadt.de Selects Cloudera to Build Its Data Discovery Platform and Improve User Experience Across Web Services

meinestadt.de is Germany’s leading localized classifieds and local-information portal, reaching about 7.17 million unique users and 131 million page views per month across web and mobile. Facing large volumes of heterogeneous customer interaction data, the company needed to mature its Big Data strategy to improve user experience, enable individualized real-time interactions, and give product teams better insights while complementing its existing Oracle data warehouse.

To meet those goals meinestadt.de chose Cloudera Enterprise as a Hadoop-based data discovery platform after a proof of concept, valuing Cloudera’s European reputation and Big Data expertise. The solution runs alongside the Oracle warehouse to boost storage, security, resilience and flexibility, enables real-time stream processing (Apache Spark) and searchable analytics, and delivers the actionable, near-real-time information product teams need to optimize UX and guide future product development.

meinestadt.de

Katja Mueller

Head of Business Intelligence, Meinestadt.de