Case Study: PTT Oil achieves a radically personalized customer experience with Cloudera

Leveraging Data and AI to optimize business operations and transform the customer experience

PTT Oil, through Oil and Retail Business Public and Company Limited (OR), was looking to accelerate its digital transformation by automating routine tasks, forecasting demand, and using AI and analytics to better understand customer behavior. The company needed a flexible hybrid data platform to integrate real-time data from thousands of gas stations and retail stores, while improving governance, security, and decision-making across operations.

Cloudera provided the solution with its on-premises hybrid data platform and Shared Data Experience (SDX), helping PTT Oil securely unify, manage, and analyze data across more than 5,000 locations. With Cloudera, OR gained a 360-degree customer view, improved compliance, and powered geo-spatial analytics, smarter site selection, optimized fuel delivery routes, and more personalized omni-channel offers—supporting better efficiency and stronger customer experiences.

Ptt Oil

K. Wilson Suntharachan

Ptt Oil