Case Study: International Food Processing Company saves $1M and accelerates marketing insights with Cloudera

Intel and Cloudera Improve Company’s Social Media Marketing Dashboard and Drive Down Costs

An international food-processing company facing declining print-coupon effectiveness and slow, filtered insights from external vendors needed a complete consumer‑360 view to improve marketing and retain competitive advantage. The challenge was ingesting and linking diverse, multi‑format data — social media, POS, CRM, web logs and partner feeds — so marketing teams could get timely, actionable customer intelligence instead of waiting on third‑party reports.

Intel and Cloudera built an in‑house marketing data lake on Cloudera Enterprise (schema‑on‑read Hadoop), developed ingestion and analytics workflows, and delivered a D3JS web/mobile dashboard for real‑time social and campaign monitoring. The solution cut software costs by $1M over five years, delivered insights up to 48× faster, gave marketers immediate campaign feedback, eliminated costly third‑party aggregation fees, enabled downstream data monetization, and met enterprise security, performance, and scalability requirements.