Case Study: Independent Advertising Agency doubles revenue and accelerates text-based search with Cloudera

Intel and Cloudera Help Improve a Company’s Text-Based Searches Resulting in Increased Revenue

An independent advertising agency focused on social media and brand creation struggled with a legacy SQL search backend that couldn’t keep up with growing query volumes, slowing recommendations and limiting revenue. Faced with the choice to scale an aging system or move to a purpose-built Big Data platform, the company needed a faster, scalable, fault-tolerant search solution with minimal application changes.

Working with Intel and Cloudera, the company migrated to a multinode Cloudera distribution of Hadoop (CDH) with HDFS and Cloudera Search (Solr-based) for near‑real‑time indexing and recommendations. The new platform delivered a 75% increase in results served per minute (20,000 → 35,000), a 15% lift in clickthrough rate, and a more than doubling of ad revenues (103% increase).