Case Study: Quotient Technology achieves 230% increase in product purchases with Cloudera Enterprise

Increasing Sales by 230 Percent with Greater Customer Intelligence from Cloudera Enterprise

Quotient Technology (formerly Coupons.com) is a digital promotion and media platform that distributes digital coupons, codes, and card‑linked offers for CPG companies and top retailers. To deliver behavioral targeting it needed to stitch massive clickstream and point‑of‑sale data to understand shopper behavior, but a siloed legacy environment made analytics slow and limited the company’s ability to personalize offers at scale.

Quotient deployed Cloudera Enterprise (Hadoop with Apache Impala) to normalize and analyze large volumes of data, enabling interactive queries (from overnight to seconds) and easy visualization for business users. The result: targeted offers drove a 230% increase in product purchases versus a control group, 71% of brand revenue during campaigns was incremental with 70% of buyers new to the brand, average basket value rose 61%, and client demand for targeted offers tripled.

Quotient Technology

Rumman Chowdhury

Analytics Scientist