Case Study: Jobrapido achieves higher job placement rates and SEM ROI with Cloudera Enterprise

Increasing Job Placement Rates and Search Engine Marketing ROI

Jobrapido, a global job search engine that aggregates over 20 million jobs monthly for some 70 million users in 58 countries, struggled with slow, unscalable ETL and data warehouses that excluded important data sources and prevented timely insight into job seeker behavior and lifetime value.

By building a modern data hub on Cloudera Enterprise—enabling near‑real‑time processing, broader event tracking, Impala-powered SQL queries and machine‑learning for profile scoring—Jobrapido improved traffic acquisition and targeting, increased SEM ROI, raised conversion and job‑placement rates, and can now compute lifetime value and run deeper A/B tests to drive monetization.

Jobrapido

Raffaele Serrecchia

Director, Business Intelligence