Case Study: Sky Betting and Gaming achieves 10-minute promotion fulfilment and real-time customer insights with Cloudera

Improving the Customer Experience with Faster Service and Targeted Promotion

Sky Betting & Gaming (Sky Bet) is one of the UK’s largest online gaming companies, serving millions of customers across sports betting, poker, casino and bingo. As the business grew, its legacy enterprise data warehouse—which ran large nightly batches—could not support the speed and scale needed for real-time promotions, personalized marketing, fast risk monitoring, or timely analytics, causing delays in reward fulfillment and limiting customer experience.

Sky Bet replaced the EDW with Cloudera Enterprise to ingest transactional, behavioral and market data for both intraday and real-time processing and machine learning. This cut promotion fulfillment from one day to about 10 minutes for 100,000+ customers (with plans to move to seconds), enabled targeted offers to improve retention and spend, and delivered faster risk analysis and ad-hoc insights—boosting customer satisfaction and business agility.

Sky Betting and Gaming

Andy Walton

Head of Data