Case Study: Impact Radius maximizes marketing ROI with Cloudera Enterprise Data Hub

Impact Radius Maximizing Marketing Dollars via Omni-channel Analytics

Impact Radius provides a suite of digital marketing and attribution products (Media Manager) that help brands and retailers deliver consistent omni‑channel experiences. As consumer journeys spread across mobile, desktop and in‑store touchpoints, the company’s legacy relational warehouse struggled with scaling, siloed identity data and limited capacity—preventing full journey tracking, comparison of converting versus non‑converting paths, and accurate cross‑channel measurement.

By moving to a Cloudera-powered enterprise data hub and integrating customer data (via Sqoop) with tools like Impala and MicroStrategy, Impact Radius can process far larger volumes and stitch identities across touchpoints. The platform enables full-path attribution—e.g., measuring how email drives in‑store purchases—faster analysis (months of conversions in the time previously needed for a day) and clearer campaign insights, resulting in improved conversion measurement and new customer wins.

Impact Radius

Kevin Gipe

Manager, Data Architecture