Case Study: HelloFresh achieves daily updates to 2,500 BI dashboards and 30% faster cloud deployment with Cloudera

HelloFresh updating 2500 BI dashboards daily for data-driven decisions

HelloFresh, the global meal‑kit leader delivering over 10 million meals a month to more than 1.5 million customers, needed a more scalable and faster analytics platform. Its legacy SQL warehouse was slow and hard to scale—reports could take hours—limiting the company’s ability to predict customer preferences, improve retention, and support a growing base of analysts and data‑driven business users.

HelloFresh implemented a modern data warehouse on Cloudera Enterprise running on AWS (using Impala, Kafka, Spark, etc.), ingesting 15 TB of data and growing by about 1 TB/month. The platform supports 100+ users, powers 2,500 daily‑updated BI dashboards, and delivered 30% faster cloud deployment; results include more granular campaign and operations insights, personalized recommendations, better forecasting and marketing allocation, new product launches (retail line, “Dinner 2 Lunch”), improved margins, higher recipe scores and reduced customer churn.

HelloFresh

Kai von Grambusch

Director, Data & Analytics,