Case Study: Large National Telecommunication Company achieves 360-degree customer view and lowers churn with Cloudera

Harnessing data to better serve customers with a 360-degree view, while improving business operations

A large telecommunications provider faced rapidly growing volumes of data from call centers, network towers, IoT devices and a 5G rollout, but lacked a comprehensive machine‑learning strategy and a single view of the customer. Traditional data warehouses could not scale, and the company needed an open, governed platform to consolidate disparate systems, protect sensitive records, and enable predictive insights to improve customer experience.

The company deployed Cloudera’s enterprise data platform—building a governed data lake with Atlas, Ranger and Spark, keeping sensitive CX/billing data on‑premises while moving non‑critical telemetry to AWS—and consolidated all customer and network data into one source of truth. The initiative enabled predictive analytics and a 360° customer view, cut EDW costs by 20–25%, reduced conflicts and churn (reportedly by as much as 70%), and delivered faster, more informed actions to improve CX and operations.