Case Study: Godfrey Phillips India achieves data-driven sales automation and better decision-making with Cloudera

Godfrey Phillips India Eye on the cloud for sales automation with insights driving better decision-making

Godfrey Phillips India (GPIL), a major FMCG company in India, faced a challenge with data scattered across multiple source streams and teams using different data sets for reporting, which created reconciliation issues and limited timely decision-making. The company wanted a centralized, cloud-based data lake and single source of truth, and turned to Cloudera to support enterprise-wide analytics and sales automation.

Using Cloudera’s enterprise platform on AWS, GPIL built a centralized data lake with cloud aggregation, alerting, and Cloudera Manager for easier data operations and monitoring. Cloudera helped GPIL improve real-time insights, reduce data inconsistencies, automate management tasks, and support predictive and prescriptive analytics, leading to better operational efficiency, less manual intervention, and stronger visibility for faster decision-making.

Godfrey Phillips India

Farman Khalid

Head BI & Analytics