Case Study: Numberly achieves 20% reduction in customer acquisition costs with Cloudera's real-time ML platform

Exploring new frontiers in real-time CRM: programmatic, people-based and incrementality

Numberly, a Paris-based international data-marketing technology company, helps clients deliver precise, timely marketing by generating true incremental value. As marketing became more data driven, Numberly faced the challenge of ingesting, reconciling and making large, diverse datasets (CRM PII, location and sensor feeds, campaign tracking) available for near-real-time analytics and machine learning while meeting strict security and governance requirements.

By building a modern data platform on Cloudera Enterprise (using Apache Spark, Cloudera Navigator and the Cloudera Data Science Workbench), Numberly powers real-time ML-driven programmatic bidding, personalization and activation. The solution delivered measurable results — a 35% increase in ad click rates for an entertainment client, a 20% reduction in customer acquisition costs for a bank/insurance client, improved stadium and store traffic flow, and broader incremental sales at scale (2PB+), all with strong data security and governance.

Numberly

Alexys Jacob

Chief Technology Oicer