Case Study: Epsilon achieves real-time omni-channel marketing at scale with Cloudera Enterprise Data Hub

Epsilon’s Enterprise Data Hub Enhances Service Offerings and Competitive Differentiation

Epsilon, a global leader in digital and loyalty marketing, needed a next-generation platform to manage massive, varied datasets and deliver real-time, cross-channel campaigns for clients like Dunkin' Donuts and Walgreens. Traditional databases couldn’t support the volume, velocity, or variety of campaign and unstructured data nor the scaling and throughput required for thousands of campaigns and evolving digital channels.

Epsilon built Agility Harmony on a Cloudera-powered enterprise data hub using Hadoop, Impala, Sentry, Sqoop and related tools to ingest and analyze more than 10 PB of data on commodity hardware. The solution delivered instant access to historical campaign data, fine-grained, real-time segmentation and personalization, stronger security and reliability, faster campaign execution, and greater cost-effective scalability—giving Epsilon improved service offerings and clear competitive differentiation.

Epsilon

Bob Zurek

Senior Vice President of Products, Epsilon