Case Study: Bharti Airtel achieves real-time network transparency and personalized offers with Cloudera

Enhancing the Customer Experience with Network Visibility and Tailored Offers

Airtel, one of the world’s largest telecommunications providers serving about 270 million subscribers across 18 countries, faced rising complaints about network quality and the challenge of making sense of massive, siloed data from hundreds of systems. The company needed real-time visibility into network performance and a way to personalize customer communications instead of relying on stale, month-old activity data.

Airtel implemented a modern data platform on Cloudera (Apache Hadoop with Apache Sentry) to power its Open Network initiative and a 360-degree customer view, ingesting billions of records daily to deliver near-real-time, contextual offers. The platform created transparent tower and coverage maps, enabled offers based on usage within minutes, and produced measurable outcomes: improved customer experience, higher satisfaction, and increased marketing conversions.

Bharti Airtel

Laurent Mignet

Head of Global Analytics