Case Study: Docomo Digital achieves a 20% increase in conversion rates with Cloudera

Docomo Digital increasing conversion rates by 20 percent with machine learning

DOCOMO Digital, the European arm of NTT DOCOMO, provides mobile payment and digital marketing services across 36 countries, processing over €3 billion annually and adding about 40 TB of data each year. The company needed a platform to analyze customer journeys in real time, build user profiles for better targeting, and strengthen fraud detection — all while meeting strict security and PCI requirements.

By deploying a Cloudera Enterprise data hub with streaming processing and machine learning, DOCOMO Digital enabled real-time A/B testing and advanced fraud analytics. The outcome: a 20% lift in conversion rates, about 95% of fraud attempts detected, stronger compliance and security, and the ability to fully exploit growing data for improved mobile commerce.

Docomo Digital

Ruben Manzano

Technology Director, Digital Marketing and Big Data