Case Study: Dialog Axiata achieves unified customer insights and enhanced personalization with Cloudera Enterprise

Dialog Calls on Cloudera Enterprise to Drive Customer Intimacy and Enhance Product Personalization

Dialog, Sri Lanka’s largest mobile network operator with 10.9 million subscribers, faced fragmented customer and network data spread across multiple systems, limiting its ability to run targeted omni-channel campaigns, personalize products, and improve network performance. The company needed a secure, scalable way to unify cross-format data and extract timely customer insights in a highly competitive market.

Dialog implemented Cloudera Enterprise’s Hadoop-based Data Hub to centralize and secure large volumes of user, network, device and social data. The platform lowered capital expenditure per terabyte, enabled richer predictive models for churn prevention and targeted marketing, and delivered a unified view of customers that improved omni-channel campaign effectiveness and product personalization.

Dialog Axiata

Eranda Adikari

Chief Manager, Business Intelligence Analytics