Case Study: DBS (Asia’s leading bank) achieves 80% operating cost reduction and scalable data‑driven customer experience with Cloudera Enterprise

DBS building a fantastic customer experience

DBS, a leading bank in Asia, wanted to deliver a superior customer experience by becoming more data driven and predicting customer needs across channels. Its legacy analytics stack was costly to scale and lacked the flexibility needed for advanced experimentation and real-time insight.

DBS created a central data team and enterprise data hub on a modern Cloudera platform, enabling staff to experiment and analyze billions of events economically. The bank now anticipates customer needs and improves operations across HR, audit, risk and service functions—detecting fraud, predicting attrition, forecasting ATM and call‑center loads—while achieving around an 80% reduction in operating costs, faster build times, and increased revenue from digitally engaged customers.

DBS

David Gledhill

Chief Information Officer