Case Study: Comparethemarket achieves centralized customer data and increased customer engagement with Cloudera Enterprise Data Hub

comparethemarket.com Centralizes Customer Data with a Cloudera Enterprise Data Hub

comparethemarket.com, a leading UK price comparison site launched in 2006 that helps customers compare around 28 products via its “Your Account” service, faced the challenge of bringing disparate customer data together to create more personalized, timely experiences and speed the translation of insights into customer-facing benefits.

After evaluating commercial Hadoop vendors, comparethemarket.com chose Cloudera’s Enterprise Data Hub for its enterprise-ready tooling and open-standards fit. CDH clusters (with Cloudera Manager) were deployed in mid-2014, enabling near‑real‑time analysis across channels to deliver a single customer view that boosts CRM functionality, drives more engaging, personalized interactions, increases repeat visits and loyalty, and has become integral to the company’s business strategy.

Comparethemarket

James Lomas

IT Director, comparethemarket.com