Case Study: Midea achieves rapid revenue growth and digital transformation with Cloudera Enterprise

Cloudera Helps Drive Midea’s Business Innovation and Achieve Rapid Growth in Revenue

Midea, a leading global home appliance provider, faced slow legacy systems and the challenge of integrating massive data from over 10,000 flagship stores, 200 million users and numerous partners to better find customers, design products that meet demand and set competitive prices. To support a shift from low-cost mass production to a technology-driven business model, the company decided to restructure and centralize its IT and analytics capabilities.

Midea deployed Cloudera Enterprise as its advanced analytics platform, gaining Spark 2.0 support, stronger data security, metadata management and backup/recovery while enabling core applications for business management, market analysis and customer service. The platform improved operational reliability and data-driven decision making, helping drive Midea’s digital transformation and delivering strong financial results—profit growth of more than 20% in 2016—and positioning the company to expand into new industries.

Midea

Huang Kan

General Manager of the Cloud Data Business Unit