Case Study: Avvo delivers real-time legal answers to 7 million monthly visitors with Cloudera Enterprise, Impala and Spark

Cloudera Enterprise, Impala and Apache Spark to Build Next Generation Big Data Platform for Avvo

Avvo, the web’s largest legal marketplace connecting consumers and attorneys, serves over 7 million monthly visitors and maintains a database of more than six million Q&A and 190,000 participating lawyers. The company needed to deliver personalized, real‑time legal advice at scale and to accelerate analytics for use cases like churn analysis, lead scoring and product improvement.

Avvo implemented a Cloudera Enterprise data hub with Impala and Apache Spark to enable interactive queries and real‑time analytics. The solution lets Avvo respond immediately to user queries, shortens time to insight for business intelligence, and provides deeper visibility into user behavior—powering improvements in customer experience, churn reduction and lead scoring while supporting ongoing innovation.

Avvo

Sendi Widjaja

Co-Founder and Chief Technology Officer