Case Study: YES BANK achieves real-time customer insights and personalized campaigns with Cloudera Enterprise Data Hub

Cloudera Empowers YES BANK’s Digital Strategy to Deliver Enhanced Business Insights

YES BANK, one of India’s largest private banks, needed to turn rapidly growing volumes of transactional and digital-customer data into timely, actionable insights to deliver personalized campaigns and smoother customer journeys while meeting strict security and regulatory requirements.

By deploying Cloudera Enterprise Data Hub, the bank used real-time analytics and machine learning to mine transaction data, enabling targeted cross-sell/up-sell campaigns, faster fraud detection, reduced compliance costs and clearer business insights—driving improved customer experiences and revenue growth.

Yes Bank

Anup Purohit

Chief Information Officer