Case Study: Caesars Entertainment Corporation achieves real-time personalization and increased revenue with Cloudera

Caesars Entertainment Improving the Customer Experience Across its Properties

Caesars Entertainment, a global casino-entertainment operator, faced shifting customer demographics, growing interest in non-gaming activities, and an explosion of unstructured data from sources like social media, IoT and call audio. Its legacy data warehouse could not scale or deliver the analytics needed to improve customer segmentation, personalization, and realtime insights across properties.

Caesars deployed Cloudera on Intel-based systems to ingest and process structured and unstructured data in real time—clickstream, POS, reservations, GPS, video, call audio and third‑party feeds—supporting machine learning, recommendation engines and voice/sentiment analytics. The platform enabled personalized offers, faster campaign optimization and new revenue streams, processing over 3 million records per hour (and a billion IoT rows monthly) while maintaining security and tighter feedback cycles that boosted marketing performance and revenue.

Caesars Entertainment Corporation

Rizwan Patel

Director, Emerging Technology and Innovation