Case Study: BT achieves better customer experience and operational efficiency with Cloudera

BT enhances customer experience with a flexible data platform

BT, one of the world’s largest communications services companies, needed a scalable, flexible data platform to manage massive volumes of network and customer data that was previously fragmented across silos. To support its transformation goals and improve customer experience, BT turned to Cloudera and its hybrid data platform, with Cloudera Professional Services helping migrate and restructure workloads.

With Cloudera, BT built a future-proof hybrid platform for data, analytics, and AI that works across on-premises and cloud environments. The result has been near-real-time insights, hyper-personalized service for more than 10 million broadband customers, and remote issue resolution that has cut the need for engineer visits. According to BT, these gains have delivered millions in annual cost reductions, improved customer satisfaction, and created a strong foundation for future AI and security use cases.

BT

Séainín McCoy

Director for Data and AI