Case Study: OVO achieves 15% revenue growth and ultra-personalized real-time offers with Cloudera Data Platform

Big Data, AI and ML to better address customers’ individual needs

OVO is Indonesia’s leading digital payments, rewards and financial services platform, serving users across 426+ cities and 115 million devices. Facing low financial literacy and a large unbanked/underbanked population, OVO needed to move beyond mass marketing to reach new customers with timely, relevant financial products and improve financial inclusion nationwide.

OVO built OVO UnCover on Cloudera’s Data Platform, a real-time contextual offer engine that uses AI/ML to process tens of millions of customer records daily and deliver ultra-personalized offers. Within six months it drove 15% revenue growth, 23% growth in new insurance policies, a sales-funnel uplift nearly eight times that of mass marketing, a 78% increase in consumer interest in health products, and reduced wasteful marketing spend through targeted campaigns.

OVO

Raymond Au

Vice-President of Behavioral and Data Science