Case Study: BetVictor achieves real-time customer insights and increased revenue with Cloudera Enterprise Data Hub

BetVictor Goes All in with Cloudera

BetVictor, a Gibraltar-based online bookmaker founded in 1946 with over 500,000 customers across 150+ countries, faced the challenge of extracting real-time insight from massive volumes of structured (transactions), semi-structured (clickstream), and unstructured (social) data as mobile and digital channels transformed betting behavior. The company needed a secure, scalable platform to centralize data and enable faster, more accurate customer profiling and personalization.

BetVictor built an enterprise data hub on Cloudera Enterprise—using Impala for interactive queries, Cloudera Manager for operations, Sentry for security, and tools like Talend, SAS, and Tableau (with Apache Spark planned)—and trained staff for rapid adoption. The result: consolidated data workflows, faster analytics and query performance, improved behavioral profiles and personalized offers, a better betting experience for customers, and increased revenue.

BetVictor

Kris Marshall

Head of Business Intelligence and Analytics