Case Study: Bank Mandiri achieves tailored customer offerings and 99% lower IT costs with Cloudera

Bank Mandiri Delivering Tailored Customer Offerings at 1 Percent of the Cost

Bank Mandiri, Indonesia’s largest bank, was held back by a fragmented legacy data environment of 27 systems that couldn’t ingest unstructured sources or store full-fidelity data long-term. Reporting and data preparation took up to two days, limiting the bank’s ability to deliver timely, personalized customer experiences and to reduce rising infrastructure costs.

By deploying Cloudera Enterprise as a modern data warehouse, Bank Mandiri consolidated relational databases, customer profiles, credit card transactions and social media feeds to enable targeted marketing, risk analysis and churn prevention. The platform cut data-prep time to about 60 minutes, delivered tailored offers that increase conversion and retention, and reduced platform TCO by roughly 99 percent.

Bank Mandiri

Muhamad Guntur

Senior Vice President of Enterprise Data Management