Case Study: Bank Danamon achieves 300% increase in customer conversion and 30% reduction in fraud with Cloudera

Bank Danamon increasing customer conversion rates by more than 300 percent

Bank Danamon, one of Indonesia’s largest financial institutions, needed a single enterprise view of customer data to support consumer-centric digital services but was hampered by data silos across multiple lines of business. With growing digital engagement and rising fraud/compliance risks, the bank sought a way to unify diverse data sources and deliver real‑time, personalized experiences.

The bank deployed a Cloudera‑powered machine learning platform (with Kogentix AMP) to ingest and analyze ~1 TB daily from about 50 systems, supporting real‑time recommendations, fraud detection, and AML. The solution drove a more than 300% increase in marketing conversion, improved customer retention, cut fraud incidents by 30%, and reduced marketing and capital costs.

Bank Danamon

Billie Setiawan

Head, Decision Management Data and Analytic