Case Study: Axis Bank achieves customer-first banking transformation with Cloudera

Axis Bank reaps benefits of data analytics in the cloud

Axis Bank, one of India’s largest private sector banks, wanted to accelerate its digital transformation by moving from a product-centric to a customer-centric model. To do that, Axis Bank invested in Cloudera’s hybrid data, analytics, and AI platform to integrate cloud and on-premises data, improve multi-cloud flexibility, and support advanced analytics for more personalized banking experiences.

With Cloudera, Axis Bank built a personalization engine and end-to-end data pipeline on AWS, using Cloudera AI and the Open Data Lakehouse to power omnichannel marketing and machine learning use cases. The results included 45% of term deposits and 70% of instant credit card loans booked through personalized nudges, a 10% improvement in personal loan disbursal campaigns, and a 1.5x boost in BillPay registration campaigns, while also improving compliance and audit responsiveness.

Axis Bank

Anish Parulekar

Head of Data Science