Case Study: Art.com achieves higher conversions and real-time analytics with Cloudera Enterprise

Art.com Builds Enterprise Data Hub with Cloudera for Operational Analytics and Machine Learning

Art.com, the world’s leading online retailer of wall art with 17 million customers across 120 countries and multiple brands, faced a fragmented data environment that limited its ability to understand customer behavior and deliver timely, personalized recommendations. Siloed warehouses and capacity constraints made it difficult to process mixed data types (clickstream, logs, images) or run real-time and batch analytics at low latency, preventing closed‑loop marketing and machine‑learning initiatives.

Art.com built an enterprise data hub on Cloudera Enterprise (Hadoop) to centralize multi‑structured data and support batch, SQL, search, and streaming workloads. The EDH enabled clickstream analytics, semantic search, and a smart retargeting email engine—processing tens of millions of events hourly across 50 TB—delivering measurable gains: bounce rate down 20%, email open/click rates 3× (email conversion +20.4% for ART US), faster search index updates (1 day → 15 minutes), and 30% faster data processing, plus easier management and support.

Art.com

Parag Panchal

Software Architect