Case Study: Arab Bank achieves real-time, data-driven customer engagement with Cloudera

Arab Bank Utilizing data-driven analytics for better decision-making and a 360 view of customers

Arab Bank, founded in 1930 and headquartered in Amman with more than 600 branches and $63.7B in assets, needed to modernize its data capabilities to serve a digitally savvy MENA market. Legacy systems and an aging data warehouse were constraining efforts to deploy AI/ML, achieve a 360° customer view, and enable real-time decision-making.

Partnering with Cloudera, the bank created a cloud Data-as-a-Service platform that ingests 50TB from legacy sources, supports concurrent access, and powers streaming analytics (Kafka/Spark) and data science workflows. The solution enabled 30+ new use cases—including card spend categorization across 500k merchants, ATM cash-forecasting ML, and real-time engagement—resulting in 10 million event-driven alerts, improved cross-sell/upsell performance, higher mobile usage, fewer failed transactions, and optimized ATM cash holdings.

Arab Bank

Eric Modave

Chief Operating Officer