Case Study: Azercell achieves faster product delivery and reduced churn with Cloudera

Advancing Azerbaijan’s telecommunications with an open data lakehouse

Azercell, Azerbaijan’s leading mobile telecommunications operator, needed better insight into rapidly growing customer and network data as it expanded its 4G LTE coverage. The company turned to Cloudera and its data lakehouse platform to improve processing and analytics, support customer segmentation, and strengthen operational efficiency.

Cloudera implemented an on-premises private cloud data lakehouse with integrated AI/ML tools to unify data in near real time and enable predictive models for churn prevention, sales optimization, and new product development. As a result, Azercell sped up time to market for new services, improved data reliability, and reduced customer attrition by 25%.

Azercell

Azad Huseynov

Director of Big Data and Analytics