Case Study: DX increases leads by 400% with CloudCannon

DX increases lead generation by 400% with CloudCannon

DX, a company that helps measure developer productivity, faced significant challenges with their previous website platform. Their 'no-code' solution consumed excessive developer resources with constant maintenance and reliability issues, leading to a poor PageSpeed score of 63 that hampered SEO and advertising efforts. This situation required urgent developer intervention for marketing updates and created a perpetual cycle of repairs.

To solve this, DX implemented CloudCannon with 11ty as their static site generator. This combination provided a stable foundation with a built-in CMS for the marketing team and integrated form handling. The results were transformative: DX achieved a 400% increase in lead generation, saved $150,000 annually, and tripled developer efficiency. Their PageSpeed score also improved to 99-100, boosting SEO and conversion rates.