Case Study: Doist achieves DevOps stability in a fully remote environment with CloudBees Feature Management

How Doist Built Stability for our DevOps Team in an Entirely Remote Environment

Doist, the fully remote team behind Todoist and Twist, faced the challenge of coordinating cross‑platform feature releases across 15+ time zones while maintaining feature parity and minimizing user disruption. Big releases often caused surges of bug reports and crash fixes, and an initial in‑house feature‑flag effort proved inconsistent, time‑consuming, and risky.

By adopting CloudBees Feature Management—chosen for its clear architecture, supportive onboarding, and suitable pricing—Doist implemented coordinated releases, incremental rollouts, and self‑serve A/B testing. The result: more stable production deployments, faster experimentation (marketing can create cohorts without developer help), fewer user‑facing incidents, and improved cross‑team coordination and confidence in releases.

Doist

Roman Imankulov

Head of the Web Development Team