Case Study: Urbana Sathorn doubles revenue and boosts direct bookings with Cloudbeds

Urbana Sathorn reduces reliance on OTAs and increases direct bookings by 40%

Urbana Sathorn, a 5-star hotel in central Bangkok, was struggling with an outdated property management system that made operations difficult, limited visibility into performance, and slowed staff workflows. To modernize its business and improve direct sales, the hotel turned to Cloudbeds, using its cloud PMS alongside the Rate Checker and Booking Engine.

With Cloudbeds, Urbana Sathorn gained easier reporting, mobile access for staff, and a smoother direct-booking experience with price transparency. The results were strong: direct bookings increased by 40%, OTA reliance dropped from 70% of revenue to 30%, ADR doubled from 1,300 THB to 2,600 THB in six months, and management saved 8 hours per week.

Urbana Sathorn

Phurithat Rujierdthananon

Owner