Case Study: Vaquero Motel drives 54% of revenue from direct bookings with Cloudbeds Digital Marketing

The Vaquero Motel drives 54% of revenue from direct bookings with the help of Cloudbeds Amplify

Vaquero Motel, a historic independent property in Bandera, Texas, needed a trusted technology partner to help modernize operations and build brand awareness after opening with a small team and limited recognition. Owner Carlos Gonzalez chose Cloudbeds for its all-in-one platform, including PMS, payments, website, and digital marketing tools.

Cloudbeds implemented a unified solution with a mobile-friendly, SEO-enhanced website, integrated booking engine, channel management, and Cloudbeds Digital Marketing to increase direct bookings and online visibility. The results were strong: Vaquero Motel now drives 54% of revenue from direct bookings, achieved a 5X ROI on marketing spend, and earned high review scores on top OTAs, including a 9.3 rating on Booking.com.

Vaquero Motel

Carlos Gonzalez

Owner